Download New Perspectives in Caribbean Tourism by Marcella Daye, Donna Chambers, Sherma Roberts PDF

By Marcella Daye, Donna Chambers, Sherma Roberts

The Caribbean is among the so much tourism established areas of the realm. This edited quantity extends past the frontiers of normative views of tourism improvement to include ''new'' principles and views that relate to the socio-cultural, political and monetary realities of those societies. This edited textual content as a result explores tourism within the quarter in the context of key currents of Caribbean idea and critique in terms of problems with dependency, postcolonial interactions, race and sophistication in addition to identification and tradition. attractive a number of disciplines and issues, this quantity deals a serious exam of the original studies, demanding situations and practices of Caribbean tourism.

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This suggests that even unassailable stereotypes evolve and may be disrupted. However, threats to the stability of images of Caribbean Paradise may not always result from endogenous market dynamics, but at times they may be an outcome of exogenous factors. ’ Nevertheless, these instances of vulnerability, to which the regional destinations are often individually and collectively exposed, tend to bring into sharp relief the substitutability of countries of the Caribbean. The easy transferability between sites of Paradise demonstrates clearly there is no inherent fixity of these images to a specific destination or place.

Kitts & Nevis, Tobago, Anguilla, Bermuda, Cayman Islands Offers the typical recreational sun, sand and sea holidays. Featuring deluxe hotels, modern facilities and many varied holiday activities. Elitist /Exclusive Destinations Mustique Anguilla, St Vincent & the Grenadines, Turks & Caicos, Cayman Islands, British Virgin Islands Emphasises that the remoteness/retreat or lack of tourists on the destination. Focuses on seclusion, and hidden locations with not many tourists, not for the mass tourist market Cultural Destinations Jamaica, Trinidad & Tobago Emphasises indigenous cultural expressions of music, festivals, art, entertainment Source: Author This may be particularly crucial for destinations in terms of a marketing positioning because they can maximise the perception that they have something more to offer their customers.

Essentially, this chapter probes the nature of contestations and negotiations of current marketing images of the region and the extent to which there are specified, denotative meanings of ‘Caribbean-ness’ that presents a distinct brand image and identity for destinations in the Anglophone Caribbean (Edmondson 1999:2). It also seeks to explore whether there is evidence of interventions or disruptions in the hegemonic discourses of the region in the self-representations of Caribbean destinations in their tourism promotional material.

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