Download Global wine tourism : research, management and marketing by Jack Carlsen, Stephen Charters PDF

By Jack Carlsen, Stephen Charters

Wine areas are attracting expanding numbers of holiday makers via excursions, wine fairs and occasions, and vineyard, eating place and cellar door reviews. utilizing a number of case reviews from Europe, North the US, South Africa, Australia and New Zealand, this e-book reports the newest wine tourism learn and administration and advertising ideas. The booklet highlights the teachings learnt for wine, tourism and similar industries and concludes by means of analyzing the way forward for the wine tourism undefined.

Show description

Read Online or Download Global wine tourism : research, management and marketing PDF

Best travel & tourism books

Tourism SMES, Service Quality and Destination Competitiveness

This publication focuses in at the dominant function of SMEs (small and medium-sized firms) within the tourism and hospitality undefined. It explores their impression on purchaser perceptions of a vacation spot, drawing on examples of small resorts, guesthouses, cafes and eating places. It additionally highlights the demanding situations confronted through SMEs to advertise vacation spot company development - with dialogue of competitiveness, caliber and criteria.

Food and Wine Festivals and Events Around the World: Development, management and markets

Meals and Wine gala's and occasions around the globe is a pioneering textual content that recognises the significance of this swiftly starting to be element of the tourism undefined. foodstuff and wine fairs and occasions play an important position in rural and concrete improvement and regeneration and the affects of those occasions may be a ways ranging at a social, political, financial and environmental point.

Leisure studies : themes and perspectives

What's the position of relaxation in societies the place humans whinge of 'over-work'? How do own freedom and selection relate to the inequalities of sophistication, gender, incapacity and ethnicity? This serious creation to the sphere deals a scientific account of the that means and constitution of rest this present day.

Two sports myths and why they're wrong

In activities Myths and Why they are flawed, authors Rodney citadel and Jason Winfree follow sharp fiscal research to bust a number of the main frequent city legends approximately specialist athletics. Exploring the declare that participant wage calls for bring up price ticket costs and asking no matter if significant League Baseball may still emulate the nationwide soccer League, this fast learn provides us a style of 15 activities Myths and Why they are mistaken, imminent from Stanford college Press this September.

Extra resources for Global wine tourism : research, management and marketing

Sample text

Griffin, T. and Loersch, A. (2004) The determinants of quality experiences in an emerging wine region. In: Carlsen, J. and Charters, S. (eds) International Wine Tourism Research. Proceedings of the International Wine Tourism Conference, Margaret River, Western Australia, May 2004. Vineyard Publishers, Perth. M. (2004) Small firms and wine and food tourism in New Zealand: issues of collaboration, clusters and lifestyles. In: Thomas, R. ) Small Firms in Tourism: International Perspectives. Elsevier Science, Oxford, UK.

Dowling, R. and Carlsen, J. (1998) Introduction. In: Dowling, R. and Carlsen, J. (eds) Wine Tourism: Perfect Partners. Proceedings of the First Australian Wine Tourism Conference, Margaret River, Western Australia, May 1998. Bureau of Tourism Research, Canberra, Australia. M. (1999) A profile of international visitors to Australian wineries. BTR Tourism Research Report (vol. 1, no. 1, autumn). Bureau of Tourism Research, Canberra, Australia, pp. 41–44. Fountain, J. and Charters, S. (2004) Younger wine tourists: a study of generational differences in the cellar door experience.

This gave a total sample of 290. We considered this to be a more than acceptable proportion of the industry based on the 334 wineries reported as being in existence in 1999 (Beverland and Lockshin, 2001). By relying on mailed surveys and not making direct personal contacts, however, we accept that many vineyards were not identified and thus excluded. A total of 144 usable responses were collected by these various means. Of these, 137 were included in the study after eliminating three publicly owned companies and four very long-established businesses.

Download PDF sample

Rated 4.04 of 5 – based on 28 votes