By Jack Carlsen, Stephen Charters
Wine areas are attracting expanding numbers of holiday makers via excursions, wine fairs and occasions, and vineyard, eating place and cellar door reviews. utilizing a number of case reviews from Europe, North the US, South Africa, Australia and New Zealand, this e-book reports the newest wine tourism learn and administration and advertising ideas. The booklet highlights the teachings learnt for wine, tourism and similar industries and concludes by means of analyzing the way forward for the wine tourism undefined.
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Extra resources for Global wine tourism : research, management and marketing
Grifﬁn, T. and Loersch, A. (2004) The determinants of quality experiences in an emerging wine region. In: Carlsen, J. and Charters, S. (eds) International Wine Tourism Research. Proceedings of the International Wine Tourism Conference, Margaret River, Western Australia, May 2004. Vineyard Publishers, Perth. M. (2004) Small ﬁrms and wine and food tourism in New Zealand: issues of collaboration, clusters and lifestyles. In: Thomas, R. ) Small Firms in Tourism: International Perspectives. Elsevier Science, Oxford, UK.
Dowling, R. and Carlsen, J. (1998) Introduction. In: Dowling, R. and Carlsen, J. (eds) Wine Tourism: Perfect Partners. Proceedings of the First Australian Wine Tourism Conference, Margaret River, Western Australia, May 1998. Bureau of Tourism Research, Canberra, Australia. M. (1999) A proﬁle of international visitors to Australian wineries. BTR Tourism Research Report (vol. 1, no. 1, autumn). Bureau of Tourism Research, Canberra, Australia, pp. 41–44. Fountain, J. and Charters, S. (2004) Younger wine tourists: a study of generational differences in the cellar door experience.
This gave a total sample of 290. We considered this to be a more than acceptable proportion of the industry based on the 334 wineries reported as being in existence in 1999 (Beverland and Lockshin, 2001). By relying on mailed surveys and not making direct personal contacts, however, we accept that many vineyards were not identiﬁed and thus excluded. A total of 144 usable responses were collected by these various means. Of these, 137 were included in the study after eliminating three publicly owned companies and four very long-established businesses.