By Jeff Guaracino
This special introductory source presents a wide starting place of data at the homosexual and lesbian industry section. themes and topics are illustrated by way of interviewing the head execs in homosexual commute and homosexual media who proportion their event, assistance for achievement and destiny predictions. filled with top case examples and practices of latest homosexual tourism projects and campaigns, this attractive textual content presents research and context that addresses a number of the burning questions during this zone, together with the aptitude destructive purchaser and stakeholder response, and methods to coach the neighborhood hospitality group. * the single e-book to provide a accomplished starting place of information for agents at the homosexual and lesbian commute patron* offers a present and complete survey of analysis * deals a realistic process from the industry's best specialists in homosexual tourism
Read Online or Download Gay and Lesbian Tourism: the Essential Guide for Marketing PDF
Similar travel & tourism books
This publication focuses in at the dominant function of SMEs (small and medium-sized companies) within the tourism and hospitality undefined. It explores their effect on buyer perceptions of a vacation spot, drawing on examples of small resorts, guesthouses, cafes and eating places. It additionally highlights the demanding situations confronted by means of SMEs to advertise vacation spot company development - with dialogue of competitiveness, caliber and criteria.
Foodstuff and Wine gala's and occasions around the globe is a pioneering textual content that recognises the significance of this speedily turning out to be point of the tourism undefined. foodstuff and wine fairs and occasions play an important function in rural and concrete improvement and regeneration and the affects of those occasions might be a ways ranging at a social, political, fiscal and environmental point.
What's the position of relaxation in societies the place humans whinge of 'over-work'? How do own freedom and selection relate to the inequalities of sophistication, gender, incapacity and ethnicity? This severe creation to the sphere deals a scientific account of the that means and constitution of rest this day.
In activities Myths and Why they're improper, authors Rodney castle and Jason Winfree practice sharp fiscal research to bust a few the main common city legends approximately specialist athletics. Exploring the declare that participant wage calls for raise price ticket costs and asking no matter if significant League Baseball may still emulate the nationwide soccer League, this speedy learn offers us a style of 15 activities Myths and Why they are improper, imminent from Stanford collage Press this September.
- Destination Dixie: Tourism and Southern History
- New Frontiers in Marine Tourism. Diving Experiences, Sustainability, Management
- Mobility of Imagination
- Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers
Additional info for Gay and Lesbian Tourism: the Essential Guide for Marketing
Tourism marketing extends an invitation. 8 9 When you know someone, you are familiar with the words and images that are appealing to them. You understand how to deliver that message and the person receiving it knows that you understand their interests. You should love the gay market because you know the gay traveler and you want them to experience what you have to offer because you think they will enjoy it, remember it and tell their friends about it. The second question you should ask is, am I or how do I become gay-friendly?
All of this is not to say that there is no great information out there. On the contrary, there is a vast amount of information that it is essential to your gay tourism campaigns. To ignore what is out there would be irresponsible. However, because gay research is still in its infancy, little data exists that speciﬁcally addresses the niches within the niche such as gay families, gay sports, transgender or bisexual travelers. Additionally, there are gay travelers who totally identify as gay but don’t travel as a gay person so it is even harder to research them.
31 • • • Gay and Lesbian Tourism: The Essential Guide for Marketing Dr. Diamond acknowledges four limitations to most GLBT research studies: 1. Gay travelers have been shut out or perhaps invisible from traditional research because asking if you are gay is such a sensitive question. Also, GLBT remained controversial for such a long time that researchers were hesitant to even engage in a gay travel study. 2. Gay research is still in many ways in its early stages. Research in the travel industry is still developing baselines for the gay and lesbian traveler.