Download Gay and Lesbian Tourism: the Essential Guide for Marketing by Jeff Guaracino PDF

By Jeff Guaracino

This special introductory source presents a wide starting place of data at the homosexual and lesbian industry section. themes and topics are illustrated by way of interviewing the head execs in homosexual commute and homosexual media who proportion their event, assistance for achievement and destiny predictions. filled with top case examples and practices of latest homosexual tourism projects and campaigns, this attractive textual content presents research and context that addresses a number of the burning questions during this zone, together with the aptitude destructive purchaser and stakeholder response, and methods to coach the neighborhood hospitality group. * the single e-book to provide a accomplished starting place of information for agents at the homosexual and lesbian commute patron* offers a present and complete survey of analysis * deals a realistic process from the industry's best specialists in homosexual tourism

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Example text

Tourism marketing extends an invitation. 8 9 When you know someone, you are familiar with the words and images that are appealing to them. You understand how to deliver that message and the person receiving it knows that you understand their interests. You should love the gay market because you know the gay traveler and you want them to experience what you have to offer because you think they will enjoy it, remember it and tell their friends about it. The second question you should ask is, am I or how do I become gay-friendly?

All of this is not to say that there is no great information out there. On the contrary, there is a vast amount of information that it is essential to your gay tourism campaigns. To ignore what is out there would be irresponsible. However, because gay research is still in its infancy, little data exists that specifically addresses the niches within the niche such as gay families, gay sports, transgender or bisexual travelers. Additionally, there are gay travelers who totally identify as gay but don’t travel as a gay person so it is even harder to research them.

31 • • • Gay and Lesbian Tourism: The Essential Guide for Marketing Dr. Diamond acknowledges four limitations to most GLBT research studies: 1. Gay travelers have been shut out or perhaps invisible from traditional research because asking if you are gay is such a sensitive question. Also, GLBT remained controversial for such a long time that researchers were hesitant to even engage in a gay travel study. 2. Gay research is still in many ways in its early stages. Research in the travel industry is still developing baselines for the gay and lesbian traveler.

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