Download Film-induced Tourism by Sue Beeton PDF

By Sue Beeton

Whereas focusing totally on movie tourism websites in Australia, New Zealand, and the united kingdom, Beeton (tourism, los angeles Trobe U., Australia) extra commonly treats how renowned visible media allure travelers to specific areas. through case stories of vacation spot advertising and marketing, she examines the choice procedure as a part of the social building of truth, merchandising options, wanted results, and accidental effects. E.g., whereas the guy From Snowy River video clips mirrored neighborhood values, loss of situation approximately neighborhood affects resulted in protests opposed to filming the Baywatch television exhibit on a seashore close to Sydney. pictures and important precis charts characterize points of movie tourism. dispensed within the US through UTP Distribution

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Tales from staff about the stars they saw wandering through the Frontstage region ‘just the other day’ are eaten up by visitors, always hoping for such luck. Midstage experiences tend to focus more on ancillaries to fame – placing visitors into simulated sets and film. Fox Studios gave people the opportunity to be an extra on the Titanic in their ‘Titanic Experience’ and to appear on video in a Simpsons cartoon through the application of motion capture technology (Emmons, 1999). Personal encounters in the Midstage region are restricted to encounters with staff associated with fame such as make-up and sound (in particular Foley) artists.

In 1987, tourism numbers increased more rapidly in Australia than in any other developed nation (O’Regan, 1998). Crocodile Dundee can be considered to be the first movie that consciously and simultaneously encouraged tourism to Australia. According to Crofts, the drive to export film in the 1980s arose from a desire to develop foreign trade and tourism. Crofts goes on to explain that Paramount, the US distributor of Crocodile Dundee, introduced its promotional campaign for the US movie release directly after Paul Hogan’s television advertisements for the Australian Tourist Commission (‘throw another shrimp on the barbie’), when his face, if not his name, had become widely known (Crofts, 1989).

The Scottish Tourism Board (STB) recognised the promotional benefits of such Hollywood movies as Rob Roy and Braveheart, and worked hard to capitalise on the images that were being presented to the world. Derek Reid, the Chief Executive of the STB, persuaded MGM to run, free of charge, a Scottish travel advertisement before each screening of Rob Roy in the US (Economist, 1995a). This also provided them with the opportunity to diversify their market beyond their mainstay English visitors. Bringing new business people into the tourism industry, and encouraging them to take it seriously is a major challenge facing the industry worldwide, and film-induced tourism provides some opportunities in this area by introducing other members of the business community to the flowon benefits of film-induced tourism.

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