Download Crafts and Craft Shows: How to Make Money by Philip Kadubec PDF

By Philip Kadubec

Every thing crafters want to know to make money--revised and updated

* effortless to learn, packed with useful knowledge and wonderful tales * up to the moment details on online marketing and branding

Craftspeople and hobbyists will welcome this re-creation of a well-liked booklet. accomplished and integral, Crafts and Crafts exhibits supplies recommendation on every little thing had to reach the craft-show market. Easy-to-follow directions make it a snap to pick the easiest indicates to wait, create an attractive sales space, and provide sturdy customer support. each one bankruptcy within the top-selling guidebook has been thoroughly up-to-date to mirror contemporary alterations within the craft global and the e-book contains new details on branding, growing items that could compete in today’s industry, promoting on the web, and taking promotional images, in addition to developing new advertising concepts for pricing and relocating item.

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Extra resources for Crafts and Craft Shows: How to Make Money

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We thought it sufficient to aim for a quality product, thinking the baskets would sell themselves. Not so! You will lose money allowing a product to sell itself. What we discovered was that most customers at a craft show are not impulse buyers. They are very discerning and, according to promoters, becoming more so, particularly when they are paying an admission price to enter the show in the first place. They don’t come just to look, another promoter pointed out. They may buy cheap knickknacks on impulse, but most spend their money carefully and examine a product with a cautious eye.

Still others, on impulse, will buy the first thing that they see and like. You can’t do anything about that. If they see another potter, on another aisle, before they get to you, you may miss that potential customer. Your location at a show may also reduce your chances for Marketing Yourself and Your Product ••• 25 (02) crafts 10/20/06 9:28 AM Page 26 sales. Except under special circumstances, to be explained later, you can’t do much about that either. It’s the luck of the draw. So observe and then change the things you can do something about—your craft and yourself.

Am I capable of maintaining the necessary positive frame of mind? How long, based on my previous experience, can I sustain my ambition? Am I likely to quit when the business gets tough or am I a fighter? How long do I generate enthusiasm? Am I quickly bored? Knowing the honest answers to these questions is vital to marketing yourself as well as your product. As acknowledged in the introduction, Judy and I just stumbled into the business and never considered these questions in relation to selling.

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