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By Robert Maitland, Brent W. Ritchie

Capital urban prestige draws and drives tourism through bettering a citys entice the vacationer and its overseas status. With a spotlight on urban tourism issues, this publication examines topics together with the identification of a urban in a tourism context and functional concerns corresponding to selling town as a product. via reading vacationer actions in nationwide capitals, the ebook addresses matters in capital urban improvement as vacationer locations with a large, overseas process and case reviews on significant vacationer towns.

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Sample text

A further issue may arise from complex relationships between different levels of government – federal and local, and between different jurisdictions in the capital region. For example: Canberra has a dual status as both a city and a federal territory and geographically is entirely surrounded by the state of New South Wales. . Ottawa is cited as one of the most difficult cities to govern for a number of reasons [including the] ‘uneasy equilibrium’ between federal agencies and two provincial governments .

The problematic issue becomes the creation of ‘Brand England’, and it has historically been seen to be inextricably linked with ‘Brand Britain’ (Wellings, 2007). Wales as a corporate brand then becomes the umbrella brand of its constituent places, in the same way as one business organization may produce a wide range of different product and service brands. The nation’s capital city can then be seen to be one of the place brands subordinate to the overall nation brand. As with business corporations, some of these places may be seen to be more identifiable with the umbrella brand than others, and these individual place brands may target different audiences for different reasons.

It is also handicapped by institutional fragmentation and diverging projected images, in a similar way to Budapest (Chapter 15) and Ottawa (Chapter 19). They conclude that the dynamics of a multilayered city are difficult to manage, yet Brussels has great potential to increase its business tourism and cultural tourism markets. Haven-Tang and Jones continue the discussion of tourism market segments in Chapter 12. Specifically they outline the development of conference tourism in Wales and suggest that the main competition is seen as coming not from other capitals, but regional cities such as Manchester and Bournemouth.

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