By Victor T.C. Middleton
Tourism at any cut-off date is in lots of methods a replicate of monetary and social swap. The alterations in British society within the many years from the Nineteen Fifties to the twenty first century are mirrored within the types of tourism that the British were in a position to aspire to and have enough money. 'British Tourism: A extraordinary tale of development' identifies the main major of those adjustments and areas them in an historic context highlighting 4 special eras. It appears to be like intimately on the following key areas:* The roots of put up battle tourism progress* advancements in shipping and legislation* advancements in lodging and stopover at points of interest* advertising advancements and traits - the position of marketers* Tourism tendencies into the twenty first century * deals complete review of submit conflict advancements within the British tourism * Acts as a unmarried reference source for college kids and educational researchers
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Extra info for British Tourism: The Remarkable Story of Growth
Depression years notwithstanding, as the quote at the head of this chapter illustrates, tourism interpreted as leisure travel and the holiday trades grew strongly in the inter-war years. Such growth would provide a springboard for future development just as soon as post-war conditions allowed. The inter-war years witnessed the wide growth of socialist ideals and thinking about the role of holidays and leisure in society that in many ways failed to develop in the UK after the war, notwithstanding or perhaps because of a Labour Government acting according to socialist principles.
A Conservative Government under Harold Macmillan at that time was interested in removing regulation and encouraging commercial enterprise. Customs regulations were eased, passport and visa requirements were revised. Foreign visitors from Europe could make passport-free day trips. Liquor licensing laws were revised to ease traditional restrictions imposed during the First World War and the first casino opened in Brighton in 1962. Sign posting was improved. Road traffic regulation, which at that time tightly controlled the provision of bus and coach services, was liberalized.
Many hotels and holiday camps had been requisitioned for wartime use and there was no fuel for private motoring, and very few new vehicles on sale. , was even more severe than it had been during the war and it felt worse because the war had ended. The immediate post-war period reflected the great ambitions and expectations of the results of nationalization and national planning brought in by the post-war Labour Government. The ‘commanding heights’ of the economy were not deemed to include tourism, however, and the generous USA dollar aid offered to support post-war economic recovery in the form of the Marshall Plan was not used to restore tourism infrastructure in the UK but primarily to help support the manufacturing industry.