By Colin Renfrew, J. Malcolm Wagstaff
A compilation of essays concerning the archaeology and background of Melos, from the Stone Age to trendy occasions.
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Additional resources for An Island Polity - The Archaeology of Exploitation in Melos
China’s vanguard of leading ﬁrms that are intended to ‘compete on the global level playing ﬁeld’ are still far behind the global leaders. Indeed, if we look across the whole spectrum of industries, it may even be the case that China’s leading ﬁrms are further behind the global leaders than they were when the industrial policies began almost two decades ago. Since China has entered into the WTO, the global level playing ﬁeld has become increasingly established there. Large Chinese enterprises will be forced to compete with the world’s leading companies in each sector.
As a result, Coca-Cola’s packaging style has evolved from glass bottles to aluminium cans, PET bottles, contour plastic bottles and contour metal cans. These initiatives played a critical role in enhancing Coca-Cola’s brand image (Nolan 1999). The brand image has a powerful ‘virtuous circle eﬀect’ on ﬁrms’ competitiveness. This is because a strong brand image leads to larger market share and higher operating margins. The increased cash ﬂow can be further used to maintain and expand market share or to develop brands in other geographical locations (MSDW 1998).
In the consumer goods industries, Imperial Tobacco was ranked as the largest British company in 1907. Large brewers such as Guinness, Bass and Whitbread also featured amongst the largest British ﬁrms of that era. In the oil industry, the Royal Dutch Shell Group became the second powerful group globally, alongside Standard Oil (Cassis 1997). Big businesses overwhelmingly dominated the heavy industries and ﬁnance industry in Germany, and the trade and ﬁnance industries in France. g. Deutsche Bank) increased their inﬂuence by crossholding arrangements and internal growth that was facilitated by accumulated proﬁts.